Free Agent Creative Director, Composer,
Sound Designer, Audio for Picture
Creative Direction: In 2007, Mike Genato acted as Creative Director for two audio houses in NYC, Expansion Team and Sugarcuts. At Expansion Team, he worked closely with clients in deciding the musical direction for their campaign, while choosing and directing the appropriate artist for that brand. Clients include: Ad Agencies: J. Walter Thompson, RDA, and Rooftop Tokyo. Networks: NBC Universal, Vh1, Comedy Central, and PBS/Sprout TV. Artists directed: Grammy Award winning songwriter Itaal Shur, songwriter Eric J., renowned film composer Michael Picton, and sound designer Jesse Peterson. With Sugarcuts, Mike worked with CEO Mike Dhundee on musical direction for Comedy Central promos and IDs. Composition and Sound Design:  01 New Balance: ZIP 07 Agency: Boathouse Design: Brand New School Music House: Expansion Team, NYC Music Production: Chris Sholar Role: Musical Direction, Additional Music Production, and Sound Design  02 Nike: 25 Years of Force feat. Raakim Agency: R/GA Design: Stardust Music House: Expansion Team, NYC Voice-over: Raakim Role: Composition and Mix  03 Mountain Dew (Japan) Agency: Rooftop, Tokyo Design: Eyeball, NYC Music House: Expansion Team, NYC Role: Musical Direction, Composition, Sound Design, and Mix  04 Expansion Team: Logo/Reel Intro 2007 Role: Composition, Sound Design, and Mix  05 Alien Kung Fu: Show Reel 2006 Design: Alien Kung Fu Music House: 12Tone Studios / Unemployable NYC Role: Musical Direction, Composition, Sound Design, and Mix (contains a sample from Give Me Your Love by Curtis Mayfield)  06 Comedy Central IDs: 2007 Design: Freestyle Collective Music House: Sugarcuts Inc. Role: Musical Direction, Composition, and Mix  07 Comedy Central ID Evolution: 2006 Design: Interspectacular, Comedy Central Music House: Expansion Team, NYC Role: Composition, Sound Design, and Mix  08 Wolverine: Iceland Agency: Avrett, Free, & Ginsberg Music House: Expansion Team, NYC Role: Sound Design  09 Comedy Central: Christopher Titus End of the World Tour Promo Design: Comedy Central Music House: Sugarcuts Inc. Role: Composition, Sound Design, and Mix |
