For over three decades, Mike Genato has been at the forefront of the music industry, seamlessly blending his talents as a record producer, composer, label owner, and music rights innovator. Starting in 1993 scoring the shareware game Bölz!, Genato has infused projects for giants like Lexus, Nike, and HBO with his distinctive sound. His journey through music further saw him producing for the trailblazing drum & bass group Mathematics, pushing the US scene into the global spotlight, and shaping indie talents like Peter Hadar into Hot97 and Okayplayer mainstays.

Mike Genato also thrives as an educator, empowering the next generation of producers and composers. Through platforms like the Sync Academy and Produce Like A Boss, he delivers incisive tutorials, in-depth reviews, and dynamic seminars that demystify the world of sync licensing and bridge the gap between music production and business acumen.

Today, Genato leads RVRSPLAY, a trailblazing music composition and licensing venture that showcases a global roster of talented next-generation composers and artists like Kendra Dantes, Jelle Ditmar, Ani Matevos, and Georgie Wells. Simultaneously, he is shaping the future of music rights and data technologies at Netflix. And through his efforts with Band RYLT, he is seamlessly blending music creation with technology and rights management. Mike Genato isn’t merely a participant in the music industry; he's pioneering its future, bridging creativity and innovation at the crossroads of music licensing and data technology.